Giphy and Spotify partnership will bring music to GIFs, sort of

Spotify and Giphy, the platform that lets you easily find and share short animated images, have teamed up to combine the two products into one…sort of. The companies are enabling artists to combine their music with GIFs of their performance, but it won't work quite the way it sounds. Rather than a GIF playing music, the images will let users click through straight to the artist's Spotify page.