Cheat Sheet: What Future plc is really getting from Dennis acquisition - NewsBreak

As recently as 12 months ago, an M&A deal between Future plc and Dennis Publishing might have been regarded as an e-commerce blockbuster. Instead, the 12-title, nine-figure deal announced today between the two companies shows how much more important first-party data is becoming to publishers, while also giving Future audience fortification in some verticals, such as finance, and a foothold in others, such as news.