Bed Bath & Beyond Executes A Simply Stunning Brand Makeover

Two months ago Mark Tritton, Bed Bath & Beyond's CEO made the media rounds introducing the first three of an estimated ten private brands expected to be launched over the next two years. "We've built ... a game plan for our store associates to communicate our new brands, the benefits, and how they can build real joy in our customers' homes," he announced on a CNBC interview with Courtney Regan.