WeWork Was the Embodiment of Silicon Valley's Culture of Delusion
In one latter-season episode of NBC's The Office, the character of Ryan Howard (played by B. J. Novak) tries to get his coworkers to invest in a new venture called WUPHF.com. On its face, WUPHF (pronounced "woof") doesn't sound particularly revolutionary — its supposedly innovative promise being a service that spams every single one of a recipient's social channels whenever a user sends out a message or text (and prints out a corresponding "wuphf" at the nearest available printer). In imagining WUPHF, the episode's writer Aaron Shure was obviously taking a gentle dig at Silicon Valley start-up culture and the transparently silly ideas it so often produces.
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