UK's iHeart Lover Buys An Audio Content, Tech Start-up - NewsBreak

It's been in the news across the last year for its stated desire to own up to nearly 50% of iHeartMedia. Now, the British media and entertainment group that owns such U.K. radio brands as Heart has purchased a next-generation digital audio content and technology start-up that will be added to the digital audio advertising and programmatic OOH advertising platform DAX.