Facebook Live and Petco Host Pet Fashion Show

Over the past year, the pet category has continued to gain traction as pet owners began working from home in the pandemic. In fact, during the pandemic, the humanization of pets has driven innovation and several companies expanded into dog and apparel accessories. And as previously reported by WWD, according to Deloitte's holiday data, this trend was expected to grow over the 2020 holiday season with 50 percent of surveyed consumers saying they planned to spend on pets this year, with an average spend of $90 for pet food and supplies.