Evolution to Rep Morgan Creek Productions

Evolution is the licensing and brand management agency for the Morgan Creek portfolio of film and TV titles in North America. "We are excited to infuse new life into these properties by developing unique products and experiences that engage, entertain and reward new and existing fans," says Travis J. Rutherford, co-founder and chief revenue officer, Evolution. "The initial response from several U.S. licensees has been tremendous, and we see very meaningful opportunities across a wide variety of product categories and retailers. Our partners at Morgan Creek are investing in new creative assets for several of the titles and we will be developing a full-blown 30th anniversary merchandising program for release in 2023 for the pop culture classic 'True Romance.'"