Body-positive influencer launches legal action against Boohoo - NewsBreak

Home > Business
By Hernandez in Business
Updated 3 years ago

An Instagram influencer has accused Boohoo of taking her trademarked slogan for use on an advertising billboard and says she has launched legal action against the brand. Mik Zazon, a health and fitness coach and body-positive influencer, posted two photographs on her Instagram account showing a photo of her body with the slogan "Normalise Normal Bodies" and another screenshot of a post by Boohoo showing a billboard with the same slogan.

body-positive-influencer-launches-legal-action-against-boohoo-newsbreak