Better Brand Raises $2.5 Million To Become 'Beyond Meat Of Carbs' - NewsBreak

Better Brand CEO and founder Aimee Yang wants to make it safe for carb and calorie-obsessed foodies to eat bagels. The Los Angeles startup is focused on modified enzyme technology, which helps the brand increase shelf life stability, enhance flavor and texture of the bagel. Better Brand plans on using its proprietary processes to create other products in the future.