On Now/With's Social Commerce Platform, Celebrities Like JLo Share Favorite Products

In a sunny penthouse in Manhattan's SoHo neighborhood Nicole Whitman and Abra Potkin are crafting an innovative shopping experience called Now/With, which combines the heady element of celebrities with product recommendations and social commerce. When the platform in mid-June launches, consumers will see Jennifer Lopez riffing about her morning ritual, and Jesse Palmer sharing his face skin care routine.