Yangaroo Partners with Innovid for CTV and Digital - NewsBreak
By Gomez in Business
Updated 3 years ago
The partnership enables Yangaroo to extend its digital media distribution capabilities to the digital ad serving universe, including connected TV ("CTV") YANGAROO Inc. (the "Company", "Yangaroo"), the software leader in workflow management and media distribution solutions, announced its advertising content management and delivery division has entered into a partnership with Innovid, a leading independent advertising and measurement platform for CTV. Innovid enables data-driven personalization, real-time decisioning, scaled ad serving, and accredited measurement through a global infrastructure powered by exclusive partnerships and an advanced software development kit ("SDK").