Twitter will be undergoing a brand safety audit

Back in December 2020, Twitter announced that it will undergo an accreditation process conducted by the Media Ratings Council (MRC). This will include four areas, namely Viewability, Sophisticated Invalid Traffic Filtration, Audience Measurement, and Brand Safety. Now, Twitter has disclosed that it has finalized the scope of the last assessment from the aforementioned list, and will be undergoing an audit soon.