The name behind Polaroid: Edwin Land

Despite digital cameras delivering 'instant' images every time the shutter button is pressed, the instant print continues to appeal, creating a healthy business for Fujifilm with its Instax line, and plenty of investment in the revived Polaroid which, today, is re-creating a number of its original cameras as well as producing new products. There are plenty of other companies selling instant cameras – mostly based on Instax models – or refurbishing classics such as the Polaroid SX70.