Guess Built a Skate Park to Fete Second Collaboration with Babylon - NewsBreak
By Gomez in Business
Updated 3 years ago
One company's parking lot is another's opportunity to build a skate park. That was the case for Guess, which turned Lot 5, the space outside of its Downtown Los Angles headquarters, into a skate park last weekend with Babylon LA, a men's streetwear and skate store. From Aug. 20-21, the denim brand invited VIPs, social influencers and skate enthusiasts to come together at Lot 5 for the launch of the Guess U.S.A. x Babylon Skate Park Festival and their second capsule collection together. The 21-piece men's collection explores unique patterns and psychedelic colors across Guess' staple tops and denim silhouettes. Patterns were designed...