Cliff Freeman, the adman responsible for Wendy's "Where's the Beef?" commercials, dies at 80 - NewsBreak

"In a career of nearly 40 years, Mr. Freeman's antic sense of humor made brands stand out — first at the advertising agency Dancer Fitzgerald Sample and then, starting in 1987, at his own small agency, Cliff Freeman & Partners," Richard Sandomir writes in Freeman's New York Times obituary. In 1984, Wendy's enlisted Freeman help its differentiate its burgers. The result was the iconic "Where's the Beef" ads. Freeman was also responsible for Little Caesars' toga-clad Roman gnome who declares, "Pizza! Pizza!" and "Cheeser! Cheeser!"