Soon you'll see brand logos on your Caller ID – and that's a good thing

Efforts to make Caller ID more useful – and more trustworthy – aren't stopping at the nationwide rollout of STIR/SHAKEN, with a new push to include company logos on your phone's screen. Get ready to hear plenty from carriers about Rich Call Data (RCD), which combines Caller ID with anti-spoofing authentication to make it more obvious at a glance who's calling you.