Ronaldo's Coca-Cola snub: sports stars are 'reclaiming their voice'
By Gesard in Sports
Updated 3 years ago
When Cristiano Ronaldo and Paul Pogba removed Coca-Cola and Heineken bottles during Euro 2020 press conferences, it showed sports stars are rejecting sponsors' products that fail to correspond to their personal values, analysts say. Ronaldo has a combined social media audience of around 500 million followers, so when he speaks,...