Optimove Raises $75 Million to Deliver AI-Mapped Customer Journeys and Personalization at Scale - NewsBreak

Summit Partners' investment will fuel Optimove's M&A strategy, hiring and go-to-market of its SaaS application for customer-led growth and retention. Optimove, a leader in CRM marketing, today announced a $75 million investment led by global growth investor Summit Partners. The financing will support continued investment in strategic hiring and M&A, expansion of the company's Customer Relationship Management (CRM) Marketing platform, and further acceleration of Optimove's rapid growth. The company also announced the addition of Summit Partners' Head of Europe, Han Sikkens, and Managing Director Steffan Peyer to its Board of Directors.