Off-White CEO on Developing Brand's New Codes of Luxury - NewsBreak

Click here to read the full article. MILAN — It's a "super exciting" moment for Off-White, according to chief executive officer Andrea Grilli. The brand, launched by Virgil Abloh in 2014, and its licensee New Guards Group have been through quite an evolution. "We've been setting up new divisions, with a stricter control of the brand and there's been a shift from a wholesale to a direct-to-consumer distribution," said Grilli in an exclusive interview, noting that Off-White has been shedding some of its streetwear associations developing "the new codes of luxury," while focusing on "unexpected collaborations" and staying true to the essence...