How Digital Underdogs Can Fight Back With Relevance

Louis Tetu is CEO and Chairman of Coveo, which enables enterprises to deliver experiences that are relevant, highly personal, and valuable. Ten years ago, when I only waited ten minutes to get a cab, I was thrilled. Flash forward to today, if I order an Uber that’s ten minutes away, I’ll immediately cancel and request another. This is a textbook example of how consumer expectations constantly evolve due to advancements in technology. Now, whether you run a small gift shop or a multi-billion dollar cloud company, customers likely hold every interaction with your brand to the same incredibly high standard.