Hermès Inaugurates Permanent Space for Petit h Upcycling Brand - NewsBreak

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By Gesard in Business
Updated 3 years ago

Click here to read the full article. STARTER HOME: Hermès on Monday unveiled its first permanent home for Petit h, the sister line founded in 2010 using upcycled luxury raw materials. The dedicated space, adjacent to the French luxury brand's flagship on Rue de Sèvres in Paris, features objects designed by a team of 30 people under the creative direction of Godefroy de Virieu, who took over from the label's founder Pascale Mussard in 2018.More from WWDHermès Men's Spring 2022Hermès RTW Fall 2021Hermès Men's Fall 2021 "This is an important new chapter for Petit h," he said. "It's a first time that...

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