A Conversation With Chip Bergh, CEO Of Levi Strauss & Co, On Paid Family Leave

Chip Bergh joined Levi Strauss & Company as president and CEO for three reasons: (1) One of America's oldest, most iconic brands had lost its relevance, (2) He embraced the company's "Profits through Principles" posture, and (3) The company was in trouble, not creating any shareholder value in over a decade (sales down, debt high, and brand weakened). That was 2011. (Source: Bergh's foreword to Leading With Character by Jim Loehr)