Esri's ArcGIS Platform Chosen for Red Bull X-Alps Competition Live Tracking App by zooom Productions

Agency Integrates Esri Platform as a Service for Real-Time Event Experience. REDLANDS, Calif—Esri, the global leader in location intelligence, announced today that zooom productions, a marketing agency specializing in sports and lifestyle brands, is among the latest to select ArcGIS Platform, Esri's new platform as a service (PaaS). The agency has chosen ArcGIS Platform to provide Esri's World Imagery for a custom Live Tracking app that spectators can use to watch and track athletes' experiences as they compete in the 2021 Red Bull X-Alps competition.