YEEZY x Gap: Official Brand Logo Confirmed

The "YZY" square being used to tease the 10-year YEEZY x Gap partnership has been confirmed as the collaboration's official logo, according to recent legal filings. The slanted, soft-edged "YZY" square is adapted from GAP's distinctive logo and serif typeface, which has been used by the American retailer since it underwent a rebrand from "The Gap" to "GAP" in 1986.