Roku Showcases Originals Powered By Quibi, This Old House Deals In NewFronts Pitch

Home > Business
By Flemming in Business
Updated 3 years ago

Roku presented its first original programming slate to media buyers at the NewFronts, showcasing programming acquired in separate deals with Quibi and This Old House. In a 30-minute virtual pitch, the streaming provider noted the median age of its viewers is 39 (compared with 60-plus for the broadcast networks), and they are less tethered to the traditional cord. About 57% of Roku users have no pay-TV subscription, but many of them are willing to pay for SVOD services like Netflix and Disney+.

roku-showcases-originals-powered-by-quibi-this-old-house-deals-in-newfronts-pitch