Redbox partners with Comcast's FreeWheel - NewsBreak
By Flemming in Business
Updated 3 years ago
Redbox, the US entertainment company, has announced it will partner with FreeWheel, a Comcast Company that provides global technology solutions for the future of television advertising, to integrate programmatic technology across Redbox's free streaming platforms. Through this technology, advertisers will be able to access and buy Redbox inventory – both nationally and locally— and target specific audiences.