Legacy Carmakers Keep Trying to Conjure the Past. Here's Why They Should Focus on the Future. - NewsBreak

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By Flemming in Business
Updated 3 years ago

Right now, in Miami, there's an Aston Martin parked on Biscayne Bay Boulevard just east of Brickell Avenue. This Aston, like all Astons, comes with fine leather and carpeting, burnished wood and gleaming, expensive surfaces. But this Aston, unlike every other Aston, seats several hundred people and has a top speed of zero miles per hour and the aerodynamic efficiency of a very large building, because that's what it is: a very large building. This is the Aston Martin Residences, slated to open next year, where the triplex penthouse will run you around $50 million. Like every other Aston, it...

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