Ask a Startup Lawyer: Understanding Your BATNA (Best Alternative to a Negotiated Agreement) - NewsBreak

So, you're ready to negotiate with your VC, and you know this will be a zero-sum game. Every decision is a shift of risk, reward or control. You'll need to be prepared to compromise on some things, but how do you decide what and when to give or hold firm? You should start by consulting with the experienced advisors in your corner, such as a quality founder-focused startup attorney, but that is only the first step. Enter the BATNA.