Stagwell (STGW) and Serviceplan Group Form Strategic Alliance to Offer Global Clients Scaled Media and Digital Set-Ups - NewsBreak

Partnership with Europe's largest independent media buyer deepens Stagwell's footprint in Europe and Asia-Pacific. Stagwell and Serviceplan Group have formed a strategic alliance to serve international clients. Stagwell is now working hand in hand with Serviceplan's media arm, Mediaplus Group. The two independent holdings will use their respective regional roots and strengths to cover and expand the market in North America, Europe and the Asia-Pacific region and offer their complementary services to a more diverse group of clients. The focus is on mutual support in the conception, planning and implementation of media strategies for global clients.