P-MRC Invests in SXSW, Marrying Event Platform With Top Entertainment Brands

Home > Business
By Faria in Business
Updated 3 years ago

Variety owner P-MRC has made a significant investment in South by Southwest, the parent company of the annual SXSW festival. The deal brings top entertainment news brands together with an expansive digital and in-person platform for festivals, conferences, markets other live events. The partnership calls for the existing South by...

p-mrc-invests-in-sxsw-marrying-event-platform-with-top-entertainment-brands