Mazda's Funky 'R' Badge Trademark App Might Hint at Mazdaspeed Successors

Mazdaspeed isn't coming back, but could that be because there's something better in the works?. Mazda has made it completely clear that it's never going back to the days of its "childish" Mazdaspeed performance brand. It would seem that it was Mazdaspeed's boy-racer image and not performance cars themselves that are off the table, though, as a fresh Mazda trademark application suggests zoom-zoomy Mazdas could come back with a vengeance—and a big letter R on their backs.