Into the metaverse: Nike creates 'NIKELAND' on Roblox - NewsBreak
By Faria in Business
Updated 2 years ago
Nov 18 (Reuters) - Nike Inc (NKE.N) on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp (RBLX.N), becoming one of the first big brands to enter the "metaverse". The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products...
