How Smile Direct Club CMO Learns From Brands Like Peloton, Casper - NewsBreak

Smile Direct Club may compete in a crowded category. But it's determined to see it as a two-horse race, hoping people choose its products over Invisalign. That means following customers wherever they go, and studying D2C brands with which they don't compete. John Sheldon, chief marketing officer of the Nashville, Tennessee-based...