Sonos looks like it's planning to launch its own voice assistant - NewsBreak

Sonos and Google have not had the smoothest of relationships. It took Sonos far longer than it expected to integrate Google's Assistant as an option on Sonos' line of voice-enabled speakers like the Sonos One, Sonos Beam, and Sonos Move. And then in 2020, Sonos launched a lawsuit against Google alleging that the search giant had violated some of Sonos' patents related to multiroom audio. That lawsuit is ongoing, but it looks as though Sonos is seriously considering whether it wants to remain at the mercy of companies like Google and Amazon for its speakers' voice-command capabilities.