Michelin, Goodyear Play Up Mobility, History
By Austine in Business
Updated 3 years ago
Michelin and Goodyear are both launching new creative efforts that highlights the important role that tires have had globally throughout history. The expansive multi-media brand campaign created by French advertising agency BETC for Michelin includes TV, digital and social media. Rather than focusing on a product, the "Motion for Life"...