Coca-Cola buys rest of BodyArmor in its largest-ever brand acquisition - NewsBreak
By Alvarez in Business
Updated 3 years ago
Coca-Cola acquired full control of BodyArmor on Monday in a deal that values the sports drink company at $8 billion. Why it matters: This is the largest brand acquisition in Coke's history and should give Pepsi-owned Gatorade some fierce competition in the market. The backdrop: Mike Repole founded BodyArmor...