Coca-Cola buys rest of BodyArmor in its largest-ever brand acquisition - NewsBreak

Home > Business
By Alvarez in Business
Updated 3 years ago

Coca-Cola acquired full control of BodyArmor on Monday in a deal that values the sports drink company at $8 billion. Why it matters: This is the largest brand acquisition in Coke's history and should give Pepsi-owned Gatorade some fierce competition in the market. The backdrop: Mike Repole founded BodyArmor...

coca-cola-buys-rest-of-bodyarmor-in-its-largest-ever-brand-acquisition-newsbreak