Carbon Partners with Xandr to Enable Publishers to Deliver Machine-Driven Audiences into Major DSPs for Higher Programmatic Yields - NewsBreak

Carbon, the first-of-its-kind revenue management platform, has announced a new strategic alliance with Xandr, AT&T's advanced advertising company, to leverage Xandr Curate for improved audience deliverability and monetisation. Carbon combines automated categorisation and a scored data taxonomy with real-time revenue analytics to uncover unique first party audiences. This new alliance will enable publishers to activate those audiences built using Carbon, across major DSPs to generate higher yields.