ESPN Seeking $3B to License Name to Sportsbook - NewsBreak
By Alexdemarco in Business
Updated 3 years ago
What's in a name? ESPN is hoping the answer is at least $3 billion. The Disney-owned sports media giant is looking to leverage the familiarity sports fans have with its brand by licensing its name to a sports betting company. No pact is imminent at this time. Front Office Sports...
