Determining An Athlete's Fair Market Value Is The Next Hurdle For NIL. These Two Companies Could Solve That.

This time next year, the University of Connecticut's Paige Bueckers should be cashing in. The Naismith Women's Player of the Year currently has 832,000 Instagram followers. By one estimate, she could earn about $665,600 through a broad range of sponsorships once names, images and likenesses (NIL) is permitted. Gonzaga men's...