Cupra boss: UK is 'a big challenge' - NewsBreak

CEO of buoyant Seat and fast-rising Cupra tells us how the two brands will develop. Brit Wayne Griffiths was the man tasked in 2019 with the launch of the Volkswagen Group's new performance brand, Cupra. Last year, Griffiths added to his business card CEO of Seat, a marque whose sales and marketing operations he has overseen since 2016. At the recent Munich motor show, he told Autocar what the future holds for his Spanish brands.