Coresight Report: Livestreaming in the U.S. Comes Alive

U.S. retailers and brands are waking up to the potential of livestreaming. That's the message from Coresight Research, which in a new report entitled "Playbook: Livestreaming E-commerce in the U.S.," indicates that livestreaming is well established in China and is becoming an essential marketing tool for brands and retailers in the U.S. because it provides interactive content in real time, directly engaging consumers.