Consumers Want Diverse Content, A Greater Voice And, Of Course, More Live Sports Post Pandemic, UTA Study Finds
By Vivian in Sports
Updated 3 years ago
In a post-Covid world, media consumers plan, unsurprisingly, to watch more live sports, but a new study also shows they'll seek diversity on screen and programming that's more international, upbeat, educational and participatory that it was pre-pandemic. In other words much of what people found and liked about media during...