Twitter acquires ad-free news reader Scroll in shift towards subscription products
Twitter Inc. acquired Scroll, an ad-free news reader product, and said it expects to pull the service into a new subscription offering being planned. Scroll works with a handful of publishers, including BuzzFeed News, the Atlantic and USA Today, and offers stories from those publishers to paying customers. The stories don't have ads, and Scroll shares some of the revenue from its subscriptions with the publishers.
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