Ben Priest Joins Westbrook As EVP, New Business Development - NewsBreak

EXCLUSIVE: Ben Priest has joined Will Smith and Jada Pinkett Smith's Westbrook Inc. as Executive Vice President, New Business Development, the company announced on Wednesday. In his new role, Priest will lead all new ventures outside of Westbrook's core business in the Studio and Media divisions, overseeing the consumer brands arm of the company, including merchandise business Good Goods. At the same time, he will launch new verticals within the Westbrook portfolio, which will advance the company's mission to empower artists telling stories that connect the world. Priest will start his new position effective immediately, reporting directly to Westbrook Inc.'s CEO, Ko Yada. "I...