Aston Martin Reveals 2022 Updates With Incredible New Online Configurator

There are online configurators and then there are 3D online configurators. At Aston Martin, only the latter was considered as it continues its "Project Horizon" revitalization plan that, among other things, places a heavy emphasis on the customer buying experience. The UK carmaker has officially launched a brand new and slick-looking 3D Ultra High Definition configurator that simplifies that experience, introduces new technologies, and offers a comprehensive suite of personalization options such as a massive selection of paints, leathers, and Alcantaras.