Amazon rolls out new Fire TV UI to smart TVs and soundbars

In September last year, Amazon unveiled a revamped Fire TV UI and two new Fire TV sticks. The new UI aimed to offer users a more personalized experience and help them discover new content on the platform. At the time, the new UI was only available on the next-gen Fire TV Stick and the Fire TV Stick Lite, but it rolled out to more Fire TV devices earlier this year in March. Now, Amazon has started rolling it out to even more devices, including TVs and soundbars based on the Fire TV platform.