Why a shoe brand is maintaining its digital paid media strategy well beyond the pandemic - NewsBreak

Since the onset of the pandemic, Keen Utility, a footwear brand, has nearly doubled its digital paid media investment to serve ads to the tradesmen and women who have been spending more shopping online than in-store in that time. That digital investment is likely here to stay as doing so has helped boost brand awareness, explained Robin Skillings, vp and global gm of Keen Utility.