What Salesforce chief exec Marc Benioff taught me about B2B brand building - NewsBreak

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By Shannon in Business
Updated 2 years ago

Qualified chief customer officer Dan Darcy served as Benioff's right-hand man for years. Here are the three key principles he learned from his invaluable time at Salesforce. Today's B2B marketers are challenged to build brands in an increasingly omnichannel world. According to a McKinsey report in recent months, B2B buyers now...

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