Anti-Counterfeit Tag Team #2

A few months ago, I wrote about an interesting anti-counterfeiting collaboration between Amazon and Ferragamo, aimed at stopping sales of fake Ferragamo belts on the world's largest retail online platform. Calling that joint effort "turbocharged," my column pointed out how dealing with counterfeit activity was no longer the sole responsibility of the brand owner, but nowadays also includes the "major online retail platforms like Amazon." We can now expand the list of motivated anti-counterfeiters to include leading social media sites like Facebook and its daughter company Instagram, as they have given us yet another example of luxury brand-online platform legal collaboration to discuss.