Rolls-Royce's Decade-Old Discovery Paying Off Big Time - NewsBreak

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By Sain in Business
Updated 2 years ago

As mainstream automakers continue to struggle (and come up with creative temporary solutions) through the semiconductor chip shortage crisis, ultra-luxury brands like Rolls-Royce have managed to hold their own. That's mainly because their respective production volume is nowhere close to companies like Ford, Toyota, and Stellantis. Far fewer chips are required. Rolls-Royce typically builds cars to order, meaning it doesn't build anything it can't sell literally right away. But don't think it's just extremely rich old people buying these cars. It's quite the opposite, in fact.

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